For more than 50 years, US Aggregates has manufactured and supplied limestone, dolomite, slag, sand and gravel.
After putting together a product specific sales booklet for a friend that works as a sales manager for US Aggregates, US Agg leadership came back and inquired about a new website. This conversation illuminated the need to refresh the brand first though.
We started with a thorough brand, market, and competitive assessment which led to a Recommendation Brief and subsequent set of projects, the first of which was the development of a new brand.
Before we started working on a new identity, US Aggregates did not have one. They previously had used their parent company’s mark as their own. This exercise helped define their unique qualities and establish position in the market place amongst their competition.