While working with Trinity, this project was definitely one of my favorite, and I love the end result. It all started as I began to think about the best way to position and sell a large semi-trailer online. The unique function of Trinity trailers is their ability to unload themselves, and I thought video would be the perfect solution to demonstrate this. I suggested that we use a video background on the homepage of the website, and that’s where it started.
Since we were going to create this 30 second video made that was going to take the time and resources anyway, I suggested we go ahead and create a video that really tells the story of the company, brand, and trailer – so, that’s what we did. I found and contracted Sidewayz Films to shoot and edit the video. I directed and produced the project. I also did all of the audio post production, logo stings, and graphics and title overlay animations.