While building the Trinity website, I knew we needed amazing photography to elevate Trinity above their competition and portray what was commonly viewed as a very industrial, lack-luster product (an open top semi trailer) as the amazing, sexy piece of art it is. We took our cues from major, luxury brand auto and truck makers, and commissioned Mirko Ivancic to shoot the photos. After a few initial consultations and direction setting, he did an incredible job. I was thrilled with our outcome!
Once the images were shot and edited, I optimized them for the Trinity website and began their final edits to work with the layout and design we had previously determined.