I’ve worked with AMPG as their marketing leader for a few years now, and we’ve placed dozens of ads. For this particular issue of LINK magazine, we purchased the cover, wrote a three page article, placed a full page spread, and took out one more full page ad. We focused our message on our succession plan efforts. This was critical to our large distributor relationships as they want to know that their vendors are and will continue to be stable into the years to come.
The article and ads were a huge success, and we got many calls from customers and new customers telling us that they saw the ad. This magazine if very targeted for AMPG’s industry and one of the key advertising channels for the company.