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FULL DISCLOSURE: My wife, Amanda, is the Executive Director of Agape Therapeutic Riding Resources.

Agape is an amazing organization that provides hope and therapy for at-risk youth, people with special needs, and seniors through unique horse experiences. When Amanda accepted the position of Executive Director of Agape several years ago, Agape was working through a hard time and bad culture. She worked hard to repair relationships, help others heal, re-engage the community, and revamp programs.

I soon couldn’t help getting involved, and knew that Agape’s brand needed refreshed just as much as the culture did.

Old-Logo-New-Logo

After much analysis and discussion, we chose the cleanest, most minimal option and went with an overlapping pair of abstract horseshoes that made a heart. We also updated and defined the rest of the identity including colors, type, media styles, textures and patterns, and supporting visual elements.

Easy-Identity-Guide

I also developed a suite of print collateral to support the new brand. In addition to these elements was also program brochures, volunteer rack cards, mission/vision cards, and more.

Agape-Branded-Collateral

In 2016, Agape is celebrating its 30th year anniversary. To celebrate the milestone, we developed a couple of identity extensions to use tastefully throughout the year.

Agape-Signature-30-Years
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